viaRoma · Lyngby · Denmark

Since 1995 Shoes & People Thoughtful recommendations, always.

Discover carefully selected footwear, bags and accessories for men and women. Since 1995, thoughtful recommendations and honest advice have been at the heart of the viaRoma experience.

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MephistoUnisaToni PonsPeter KaiserAll RounderFly London
Unisa SS26 campaign
1995First shop · Allerød

The Story Behind viaRoma

A passion for shoes & people and thoughtful recommendations.

For Musti Akkas, footwear has never been only about selling shoes. His retail journey began on 1 November 1995, when he opened his first shop in Allerød. viaRoma grew through trust, quality products and strong relationships with customers. Today, the assortment includes footwear, clothing, bags, luggage and accessories from recognised European brands.

  • thoughtful recommendations and honest advice.
  • Footwear, clothing, bags, luggage and accessories.
  • Strong local relationships built over many years.
Read our story →
1995First shop in Allerød
Peopleprofessional advice
QualityConsidered products

The story behind viaRoma

A passion for shoes and people since 1995.

Musti Akkas began his retail journey on 1 November 1995, opening his first footwear shop in Allerød. Since then, thoughtful recommendations, honest advice and close customer relationships have remained central to viaRoma.

Our Story

Built on relationships

For Musti Akkas, a good shop offers more than products. It offers inspiration, honest advice, helpful recommendations and a place where customers feel welcome.

  1. 1 Nov 1995

    The first shop

    Musti opened his first footwear shop in Allerød, beginning a retail journey built around service, quality and customer relationships.

  2. People

    A business built on relationships

    Knowing customers by name, understanding their needs and helping them find the right product have always been central to Musti's approach.

  3. A broader assortment

    More to discover

    The range grew beyond footwear to clothing, bags, luggage and accessories from recognised European brands.

  4. Looking ahead

    A welcoming destination

    viaRoma continues to develop a place where customers can discover footwear, fashion and accessories that combine style, quality and comfort.

Our Brands

A considered selection of European brandsto discover at viaRoma.

Find Our Store →

What's in Our Shop

Footwear, fashion and more.

Explore a carefully selected range of footwear for men and women, alongside clothing, bags, luggage and accessories. We believe a good shop offers inspiration, honest advice and thoughtful recommendations.

The viaRoma Experience

More than products.

A good shop offers inspiration, honest advice and a personal shopping experience.

Professional Advice01

Professional Advice

Thoughtful recommendations based on each customer's needs are at the heart of our approach.

Customer Relations02

Customer Relations

We help customers find products that suit their needs, style, and occasion.

A Local Community03

A Local Community

Independent retail is built on trust, loyalty and personal relationships.

A Business Built on Relationships

A good shop offers more than products.

Knowing people by name, understanding their needs and helping them find the right product have always been central to viaRoma.

viaRoma collection
1995First shop opened
Featured footwear
Allerød · Denmark
  1. 01
    professional advice

    A warm welcome and honest advice help customers find what suits them.

  2. 02
    Quality products

    Carefully selected footwear, fashion and accessories for different needs.

  3. 03
    A wider assortment

    Discover footwear, clothing, bags, luggage and accessories.

  4. 04
    Strong relationships

    Trust, loyalty and personal connections remain at the heart of independent retail.

The viaRoma Promise

Why customers choose viaRoma.

A welcoming destination for footwear, fashion and accessories, built on knowledge, trust and genuine care.

1995First shop in Allerød
Peopleprofessional advice
Men & WomenFootwear and accessories
DenmarkA local retail story
01

professional advice

thoughtful recommendations and honest advice are at the heart of the viaRoma experience.

02

Thoughtful Assortment

Discover footwear, clothing, bags, luggage and accessories.

03

European Brands

A carefully selected range of recognised European brands.

04

Style & Comfort

Footwear and fashion selected with style, quality and comfort in mind.

05

Local Relationships

Trust, loyalty and personal relationships have shaped viaRoma through the years.

06

A Warm Welcome

We want every customer to feel welcome, in store and online.

What's in Our Shop

Footwear, bags and accessories.

Men's Shoes at viaRoma
01 Men's Shoes
Women's Shoes at viaRoma
02 Women's Shoes
Women's Handbags at viaRoma
03 Women's Handbags
Women's Accessories at viaRoma
04 Women's Accessories
MephistoPeter KaiserToni PonsUnisaAll RounderFly LondonBronxPedro MirallesArtEl Naturalista

Our Assortment

Footwear, bags and accessories for men and women.

A carefully selected range of footwear, clothing, handbags, luggage and accessories, chosen for style, quality and comfort.

Footwear for Men & Women01

Footwear for Men & Women

Explore footwear for different styles, occasions and needs, with a focus on quality, style and comfort.

Bags & Accessories02

Bags & Accessories

Discover women's handbags and accessories, carefully selected to complement our footwear range.

A Personal Approach

A story built on people.

“The direct contact with customers means a great deal to us. It has been the driving force behind our work throughout the years.”

Musti Akkas · Founder · viaRoma

A good shop offers more than products: inspiration, honest advice and a personal shopping experience.

Our approach · viaRoma

A story built on people, passion and many years of experience.

Welcome to · viaRoma
Find Our Store →

Contact Us

We'd love to hear from you.

Visit us in Lyngby or contact viaRoma using the details below. We look forward to welcoming you.

AddressLyngby Shopping Center 1
2800 Kgs. Lyngby, Denmark
Open in Google Maps
Opening HoursMonday – Sunday · 10:00 AM – 7:00 PM